Although the product is plant-based, the brands noted it is not prepared in a vegan manner.
KFC and Beyond Meat are partnering with YouTube star and influencer Liza Koshy to help reveal the debut. Koshy has 29.5 million followers on TikTok and 17.5 million fans on YouTube.
Plant-based food sales jumped 27% to $7 billion in 2020, according to the Plant Based Foods Association, an industry trade group, led by strong sales of alternative milks and growth of meat-inspired protein items.
Beyond Fried Chicken is served in a green-and-white container combining KFC’s famous stripes with the color scheme of Beyond Meat…….